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Marketing Impact Calculator

 

We built this from scratch: a sleek, data-driven ROI tool for the USPS sales force. Enter a direct mail budget, plug in campaign details, and the app instantly delivers a real-time return on investment analysis—no spreadsheets, no guesswork.

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It was a year-long sprint of research, sketching, wireframing, writing, designing, coding, and testing. The payoff? A streamlined sales experience for the client—and Ad Age’s Best B2B Branded App of the Year for us.

My Role:
 

  • Product research

  • Creative strategy

  • Wireframes

  • UX Design

  • UI Design

  • Testing

  • Marketing

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United States Postal Service
Associate Creative Director, MRM McCann

As an ACD at McCann, I spent two years on the USPS account—yes, that USPS. I’ll admit, I didn’t expect a government agency known for snail mail to be pushing the envelope on digital B2B marketing. Turns out, they were moving a lot faster than their nickname suggests.

We dove into everything from AR campaigns and data visualizations to branded apps, online video, ebooks, whitepapers—you name it. Strategy-heavy, tech-forward, and built to deliver.

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The result? A B2B Brave Award for Best Integrated Content Campaign and Ad Age’s Best Branded App. Not bad for a brand that still licks stamps.

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​​​​Areas of focus and achievement

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  • UX / UI design

  • AR

  • Video

  • Digital marketing content

  • Data visualization

  • Digital Whitepapers

  • Ebooks

  • Presentations

  • Summit design materials

  • Branding

Marketing Impact Summit: Get in the Game


The Impact Calculator was smart tech—but adoption hit a snag. The USPS sales force was hesitant to dive in. So we turned a training session into a full-blown brand experience.

Enter The Marketing Impact Summit: Get in the Game—part boot camp, part pep rally, all-in on energy. We ditched the dull and went full “corporate dodgeball,” transforming skeptics into tech-savvy advocates.

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​Marketing Impact Summit Video: Get In The Game

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Marketing Impact Summit Video: Get in the Game
To kick off the Summit with the right energy, we created an experience video that felt more like a hype reel than a how-to. My writing partner and I handled everything—script to screen. We wrote it, storyboarded it, cast the talent, styled the wardrobe, built the props, directed the shoot, and handpicked the soundtrack.

It wasn’t just a video—it was the opening act of a branded experience designed to energize the room and set the tone. High-impact, high-engagement, and right on message.

Project Deliverables:
 

  • Branding

  • Email Campaign

  • Video

  • Certificates

  • Sales sheets

  • Branded Binder

  • App Manual

  • Summit Signage

  • Summit Swag

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ePublications, Whitepapers, and Infographics—Oh My


At McCann, I designed 200+ pieces of digital content—from data-rich infographics and visualizations to eBooks, whitepapers, icons, and executive decks.

Partnering closely with strategy and copy, I dove into the research, sketched concepts, refined visuals, and crafted design systems that made complex info feel intuitive—and occasionally even delightful. I love the challenge of turning dense data into smart, story-driven experiences that do more than inform—they engage.

 

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USPS Holiday Promo Video: The Heart of The Holidays

 

Directing this video was not only an amazing opportunity to see first hand what happens in a full-scale USPS shipping hub, it was a moment to engage with the hard-working people working in the facility, learn about their jobs, listen to their stories, and apply the energy of their perseverance, to the project.

 

The concept for this video was that at the holidays, USPS put’s their heart into their tireless work to ensure that packages arrive on time, ensuring holiday plans are not disrupted.

 

My writing partner and I, scripted, and storyboarded the video. We traveled to a USPS facility, directed the shoot, and worked with an editor to put it all together. We selected the VO, music, and I traveled to Denver to work with an animator on the graphic animations.   

USPS Political Mail Promotional Campaign:

The Perfect Platform For Your Platform

 

Leading up to election campaigning season, USPS launches a large-scale, national campaign to let campaign managers know that USPS is the place for candidates to reach as many potential voters as possible, quickly, reliably, and in a cost-effective manner.

 

We designed an award winning, omni-channel campaign called: The Perfect Platform For Your Platform, that consisted of: print and digital advertising, brochures and sales sheets, a microsite, direct mail, a large variety of digital content, and an AR app that highlighted the value of technology, in maximizing the impact of your campaign message.

 

Our campaign won a B2B Brave Award for The Best Integrated Content Campaign.

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