Marketing Impact Calculator
The Marketing Impact Calculator is an app that provides the USPS sales force with a tool that instantly calculates a real-time return on investment analysis for their clients. They simply enter the estimated direct mail budget and campaign and product numbers, and the ROI is automatically calculated.
Our team built this app from the ground up. It took an entire year of research, sketching, wireframing, writing, designing, coding, and testing, before it launched. And after a year of hard work, Ad Age awarded
us with Best B2B Branded App of the Year.
My role:
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Product research
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Creative strategy
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Wireframes
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UX Design
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UI Design
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Testing
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Marketing
United States Postal Service
Role: Associate Creative Director, MRM McCann
About:
While working as an ACD at McCann, I spent 2 years on the
United States Postal Service account. I never actually realized that the postal service hired agencies to design tech savvy B2B marketing assets. I presumed they were nothin’ but snail-mail.
To my surprise, digital design was abundant, and timelines were not snail-like—we worked the night away building an app, campaigns with AR interactivity, data visualization, videos, online advertising, email campaigns, whitepapers, ebooks, and beyond.
We even walked away with a B2B Brave Award for Best Integrated Content Campaign, and The Best B2B branded App from Ad Age.
Area of focus
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UX / UI design
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AR
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Video
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Digital marketing content
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Data visualization
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Digital Whitepapers
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Ebooks
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Presentations
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Summit design materials
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Branding
Marketing Impact Summit
The Impact Calculator had one hurdle- the USPS sales force was a little apprehensive about learning how to use the technology. A bootcamp was needed. It was an opportunity to brand the experience and really amp up some confidence. It was time to go a little “dodgeball” on the team, and snap them into tech champions, at “The Marketing Impact Summit: Get In The Game”.
Marketing Impact Summit Video: Get In The Game
Making this video was truly a sensational experience. My writing partner and I wrote the script, designed the storyboard, auditioned and selected the talent, made the props, selected the wardrobe, set up the scenery, directed the video, and selected the music.
Project deliverables:
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Branding
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Email Campaign
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Video
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Certificates
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Sales sheets
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Branded Binder
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App Manual
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Summit Signage
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Summit Swag
ePublications, Whitepapers, And Infographics, oh my
While at McCann, I easily designed over 200 pieces of digital content such as: infographics, data visualizations, illustrations, corporate presentations, eBooks, whitepapers, icons and more.
Working in collaboration with the strategy team and copywriter, I’d research, sketch, design, refine and repeat. I’m drawn to this type of design and love the challenge of taking complex data and making it easier to digest, and using design to build evocative and interactive experiences.
USPS Holiday Promo Video: The Heart of The Holidays
Directing this video was not only an amazing opportunity to see first hand what happens in a full-scale USPS shipping hub, it was a moment to engage with the hard-working people working in the facility, learn about their jobs, listen to their stories, and apply the energy of their perseverance, to the project.
The concept for this video was that at the holidays, USPS put’s their heart into their tireless work to ensure that packages arrive on time, ensuring holiday plans are not disrupted.
My writing partner and I, scripted, and storyboarded the video. We traveled to a USPS facility, directed the shoot, and worked with an editor to put it all together. We selected the VO, music, and I traveled to Denver to work with an animator on the graphic animations.
USPS Political Mail Promotional Campaign:
The Perfect Platform For Your Platform
Leading up to election campaigning season, USPS launches a large-scale, national campaign to let campaign managers know that USPS is the place for candidates to reach as many potential voters as possible, quickly, reliably, and in a cost-effective manner.
We designed an award winning, omni-channel campaign called: The Perfect Platform For Your Platform, that consisted of: print and digital advertising, brochures and sales sheets, a microsite, direct mail, a large variety of digital content, and an AR app that highlighted the value of technology, in maximizing the impact of your campaign message.
Our campaign won a B2B Brave Award for The Best Integrated Content Campaign.