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Nokē Inc.
Creative Director

Nokē Inc. stands as a leader in digital smart-access control, specializing in smart-locking hardware with a robust cloud-based app and web portal. The Nokē platform has decisively replaced traditional physical security methods across various industrial sectors, completely redefining self-storage security and operations.

 

As a startup, we embraced a hands-on approach and worked cohesively. I collaborated with top-notch mechanical and electrical engineers, front-end and back-end developers, and our dynamic sales team to build and market Nokē products from the ground up, mastering every aspect of branding, design, manufacturing, production, and sales.

​​​​Areas of focus and achievement

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  • Led full company rebrand, including visual identity and messaging

  • Designed and authored content for 30+ page corporate website

  • UX design for two end-to-end web and mobile applications

  • Created marketing and support assets for five product launches

  • Provided ongoing design support for engineering teams

  • Developed digital training tools for client onboarding

  • Produced custom digital illustrations for brand and product use

  • Directed creative production for company videos

  • Served as lead copywriter across all brand touchpoints

  • Designed investor presentations and B2B sales decks

  • Planned and executed social media campaigns

  • Oversaw all creative initiatives across the organization

  • Maintained and enforced brand consistency as brand steward

man using phone with noke pro.png

Nokē Brand Video

 

Bringing the Nokē brand video to life was a true creative sprint. With a lean budget and a scrappy crew of employees and friends, we filmed locally and authentically. By interlacing the journeys of three product users, we shaped a single, powerful narrative that captured the heart

of the brand.

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Project Role:
 

  • Developed a brand-aligned script and narrative

  • Created storyboards to visualize key moments

  • Selected locations that reflected the brand's aesthetic and tone

  • Curated the wardrobes to support the brand identity

  • Selected voiceover talent and music to enhance emotional impact

  • Provided creative direction on set and throughout post-production

Nokē Rebrand

 

When I joined Nokē, the logo immediately stood out—but not in the way I wanted. It lacked the precision and sophistication that defined our smart locks and connected technologies. Still, I knew the value of existing brand equity. The challenge wasn’t to start over, but to evolve—refining the identity to better reflect the intelligence, clarity, and innovation at the core of our products, while honoring what our audience already recognized and trusted.

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Project Goals:

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  • Speak Clearly: Design that connects instantly

  • Simplify Seamlessly: Cut the clutter, keep the flow

  • Stay Familiar: Honor what’s already known

  • Stand Out: Make the brand unforgettable

Design of noke.com

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Before diving into the website design, the goal was clear: position Nokē as the global leader in industrial access control. Our challenge? Take a traditionally unremarkable product, and make it compelling. It was time to turn a basic lock into something undeniably smart.

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With no existing site, we had a clean slate to build not just a brand platform, but a bold industry statement. We approached the site as more than a marketing tool—it became a strategic asset to disrupt outdated security norms, solve real-world pain points, and deliver a seamless user experience.

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​Project Role:

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  • Led full UX strategy and design for SaaS website

  • Sketched site architecture and developed wireframes

  • Wrote all headlines and content with a strong, consistent brand voice

  • Collaborated on research to gather user and business insights

  • Designed visual assets, custom illustrations, and directed photography

  • Partnered with dev team to build a responsive WordPress site 

  • Oversaw front and backend implementation for seamless performance

  • Integrated SEO and analytics to optimize visibility and track engagement

Nokē PRO App

 

Nokē PRO is a web and mobile platform that puts access control in the user’s pocket—literally holding the keys.

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From MVP to launch, I led UX/UI design, refining user flows, optimizing hierarchy, and ensuring brand identity was seamlessly integrated. Designing for real-world use meant understanding how, where, and when users interact with our tech. I oversaw the full UX creative, designed key interface elements, and ensured a cohesive experience across both the app and web portal.

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Project Role:

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  • Led competitive research to inform experience design

  • Guided wireframe and sitemap development with cross-functional teams

  • Directed UX/UI to ensure intuitive flow, consistency, and brand alignment

  • Designed key UI components, including buttons, icons, and illustrations

  • Oversaw testing and refinement of UI elements

Nokē Smart Loto App

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The Smart LOTO app reimagines traditional lockout/tagout systems with a seamless, secure, and OSHA-compliant digital solution, replacing outdated padlocks with smart, connected control.

Our goal was to uphold critical safety standards while streamlining the process for real-world use. We piloted the app across multiple industries, gathering insights to shape functionality and flow. Throughout development, I ensured the experience not only worked flawlessly in the field, but also felt distinctly on-brand—clean, intuitive, and visually engaging. The result was a fully integrated system, including a desktop web portal, that uses design-driven technology to make safety smarter.

 

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Project Role:

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  • Conducted competitive research to inform UX and safety enhancements

  • Translated field feedback into sketches, wireframes, and site maps

  • Directed cross-functional UX/UI to ensure intuitive flow and consistency

  • Designed core UI components, including buttons, icons, and illustrations

Video: The Future of Safety Now

 

I took the Smart LOTO video from concept to completion—on a startup budget. The goal: create a sharp, compelling piece that clearly shows the power of our product. I wrote the script, sourced the perfect VO talent, illustrated every frame, and handled the animation, editing, and production. Lean team, big impact.

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Video: The Nokē Smart Locking Solution in Logistics

 

I led this video from blank page to final frame—writing the script, sourcing the perfect VO talent, illustrating every scene, animating, editing, and producing. The goal? A series of simple, story-driven use cases that made our product’s value crystal clear across multiple industries. Clean, compelling, and on brand.

 

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Nokē Advertising

 

I love crafting headlines that turn heads—and writing that drives results. Across LinkedIn, Facebook, partner sites, event pages, and digital trade publications, I created content, designed graphics, and placed ads that supported everything from product launches to app features, video releases, event promos, and award announcements. Whatever the message, lead generation was always the goal—and effective content was at the core.

 

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Project Role:

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  • Concepting and designing

  • Copywriting

  • Execution

  • Increase leads

  • Analyze results

Nokē Sales and Marketing Tools

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Whether it was social media, partner sites, trade publications, event platforms, or sales collateral, I led the creative, from writing and design to placement and performance tracking. Every touchpoint, from product launches and app features to video rollouts, trade show promos, and award announcements, was an opportunity to tell a clear, compelling story. The goal was always the same: elevate the brand, deliver impact, and make every message memorable.

 

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Project Role:

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  • Photography

  • Copywriting

  • Illustrations

  • Execution

  • Lead Gen

  • Analysis

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